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Why the ARA Rental Market Metrics Should Matter to You

ara rental market metrics, utilization reporting, equipment rental software, equipment rental industryLast month the ARM Dude announced that our Automated Rental Management (ARM) module for Sage 100 ERP had officially been certified by the American Rental Association (ARA). He also announced that he would be hosting a series of March 12 – Houston, Sage 100 ERP every month to cover various topics on the new metrics.

We are excited about what these metrics are able to offer the equipment rental industry. Not only do the new metrics establish an industry standard for calculating things like fleet age and utilization, they also define some seemingly menial terms like revenue, rental days, time on rent, and the list goes on. As simple as this all sounds, most rental companies all use their own definitions and methods for calculating utilization. Having a standardized system gives real meaning to your data, allowing you to compare your numbers with others. This could also help you out when applying for a bank loan for new equipment, or even find out if you are charging too much or too little for a particular piece of equipment in your state or region. There are literally dozens of reasons these metrics are a big deal, but check out the top 5 reasons the ARA Rental Market Metrics are changing the equipment rental industry at the ARM Software blog.

 

March 12 – Houston, Sage 100 ERP

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